The Violife Creamy Block is the brand's latest creation that takes on traditional cream cheese to provide consumers with a way to change up their usual breakfast or baking habits.
The product features a dairy-free recipe, comes in blocks and is positioned as the first-ever item of its kind making its way to retailers in Canada. The product is perfect for being spread onto bagels, used as a plant-based alternative to cream cheese in baking recipes or even whipped for a cheese-like topping. The product is available now at Longo's and Save-On-Foods with select Lowblaw retailers set to receive stock over the summer months.
Commercial & Brand Lead at Violife Canada Meryem Leyoussi spoke on the Violife Creamy Block saying, "The new Creamy Block has the craveable richness and tang of traditional cream cheese, and a velvety, smooth mouthfeel but no dairy. We can’t wait for Canadians to unlock all of Creamy Block’s delicious possibilities, whether it’s roasted into a creamy pasta bake or whipped into delicious savoury dips for barbecues and picnics."
What's Driving This Trend
- Dairy-free Alternatives
- The rise of dairy-free alternatives offers new, inclusive options for consumers with dietary restrictions or preferences.
- Plant-based Innovations
- Innovative plant-based products are transforming traditional food categories, offering sustainable and ethical choices.
- Convenient Vegan Foods
- The demand for convenient vegan foods is growing, catering to a busy lifestyle while providing healthy and ethical meal options.
Who This Affects Most
- Food & Beverage
- The food & beverage industry is embracing plant-based innovations to meet evolving consumer preferences and dietary needs.
- Retail
- Retailers are expanding their product offerings to include more dairy-free options, appealing to a broader customer base.
- Culinary & Baking
- The culinary and baking industries are seeing a shift towards plant-based ingredients, influencing recipe development and consumer experiences.
