The Violife Vegan Blue has been debuted by the Upfield-owned vegan cheese brand as a product perfect for consumers to choose as a way to enhance charcuterie boards or recipes. The vegan-friendly product is formulated with a nut-free recipe that uses spirulina to create a veiny appearance that will call to mind Danish blue cheeses. The plant-based product is being launched in the UK where consumers can pick it up from Tesco locations for £3.25 per block.
Head of Violife Northern Europe Victoria Slater spoke on the new Violife Vegan Blue product saying, "At Violife, we’re focused on helping our customers celebrate with new flavours and textures, especially during the festive period. Our new Celebration Platter, including the innovative Vegan Blue, is a perfect addition to any Christmas cheese board.”
Why This Trend Is Growing
- Plant-based Cheese Alternatives
- There is an opportunity to develop more plant-based alternatives for traditional dairy cheese products.
- Spirulina as a Substitute Ingredient
- Spirulina is an innovative ingredient that can be explored further as a substitute for traditional ingredients in various food products.
- Premium Vegan Cheese
- There is a growing demand for premium vegan cheese that offers a high-quality taste and texture comparable to traditional dairy cheese.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies have the opportunity to develop and market innovative vegan cheese alternatives.
- Health and Wellness
- Health and wellness companies can explore the use of spirulina as a nutrient-dense ingredient in food products.
- Retail
- Retailers can capitalize on the trend towards plant-based and premium vegan cheese alternatives by offering a wider variety of products to consumers.
