The Flora Plant B+tter Spreadable is Vegan-Friendly
Michael Hemsworth — October 19, 2021 — Marketing
The Flora Plant B+tter Spreadable is a 100% plant-based spread for consumers seeking out a dairy alternative that is perfect for enhancing their favorite dishes and recipes. The butter alternative spread is completely plant-based to make it suited for vegetarian and vegan consumers alike, while also being great for consumers with a sensitivity to dairy or lactose. Crafted with 100% natural ingredients, the spread has no artificial colors or flavors and has a low-carbon footprint that is reported to be 70% lower than traditional butter.
Marketing Director at Upfield UK & Ireland Alan Black spoke on the new Flora Plant B+tter Spreadable saying, "Offering healthy, tasty and plant-based products that are more sustainable is one of our principal objectives here at Upfield, which is why we have launched Flora Plant B+tter Spreadable. The desire for more sustainable, vegan products is rising, and so we wanted to provide customers with a spreadable alternative to dairy butter that is made with 100% natural ingredients, and could be fully recycled, but still had the creamy, delicious taste of butter. The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing plant-based, sustainable products to customers, and we look forward to hearing feedback on the new spread.”
Marketing Director at Upfield UK & Ireland Alan Black spoke on the new Flora Plant B+tter Spreadable saying, "Offering healthy, tasty and plant-based products that are more sustainable is one of our principal objectives here at Upfield, which is why we have launched Flora Plant B+tter Spreadable. The desire for more sustainable, vegan products is rising, and so we wanted to provide customers with a spreadable alternative to dairy butter that is made with 100% natural ingredients, and could be fully recycled, but still had the creamy, delicious taste of butter. The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing plant-based, sustainable products to customers, and we look forward to hearing feedback on the new spread.”
Trend Themes
1. Plant-based Spreads - There is an opportunity to develop more plant-based spreads to cater to the increasing demand for vegan and vegetarian options.
2. Sustainable Food Products - The success of Flora Plant B+tter Spreadable highlights a growing demand for sustainable food products with a low-carbon footprint.
3. Natural Ingredients - Developing products made with 100% natural ingredients can appeal to consumers who are seeking healthier and more sustainable food options.
Industry Implications
1. Dairy-free Products - Dairy-free product companies can innovate their offerings by creating more sustainable and plant-based alternatives like Flora Plant B+tter Spreadable.
2. Vegan Food Products - The trend towards veganism presents an opportunity for food companies to introduce more vegan-friendly spreads and other plant-based alternatives.
3. Organic Food Products - There is a growing interest in organic and natural food products, which can be tapped into by food companies looking to offer healthier and more sustainable alternatives.
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