The Flora Plant B+tter Spreadable is Vegan-Friendly
Michael Hemsworth — October 19, 2021 — Marketing
The Flora Plant B+tter Spreadable is a 100% plant-based spread for consumers seeking out a dairy alternative that is perfect for enhancing their favorite dishes and recipes. The butter alternative spread is completely plant-based to make it suited for vegetarian and vegan consumers alike, while also being great for consumers with a sensitivity to dairy or lactose. Crafted with 100% natural ingredients, the spread has no artificial colors or flavors and has a low-carbon footprint that is reported to be 70% lower than traditional butter.
Marketing Director at Upfield UK & Ireland Alan Black spoke on the new Flora Plant B+tter Spreadable saying, "Offering healthy, tasty and plant-based products that are more sustainable is one of our principal objectives here at Upfield, which is why we have launched Flora Plant B+tter Spreadable. The desire for more sustainable, vegan products is rising, and so we wanted to provide customers with a spreadable alternative to dairy butter that is made with 100% natural ingredients, and could be fully recycled, but still had the creamy, delicious taste of butter. The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing plant-based, sustainable products to customers, and we look forward to hearing feedback on the new spread.”
Marketing Director at Upfield UK & Ireland Alan Black spoke on the new Flora Plant B+tter Spreadable saying, "Offering healthy, tasty and plant-based products that are more sustainable is one of our principal objectives here at Upfield, which is why we have launched Flora Plant B+tter Spreadable. The desire for more sustainable, vegan products is rising, and so we wanted to provide customers with a spreadable alternative to dairy butter that is made with 100% natural ingredients, and could be fully recycled, but still had the creamy, delicious taste of butter. The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing plant-based, sustainable products to customers, and we look forward to hearing feedback on the new spread.”
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