Trader Joe's has managed to crack the code on the perfect vegan butter with its new Organic Buttery Plant-Based Spread.
While there are a number of plant-based butters on the market, many lack the supremely smooth texture and deliciously creamy flavor of real butter. However, Trader Joe’s Organic Buttery Plant-Based Spread manages to strike this perfect balance without using any dairy-based ingredients. Trader Joe’s Organic Buttery Plant-Based Spread is made from a carefully calibrated mix of organic coconut, sunflower, canola, flaxseed, and sustainably-sourced palm fruit oils. A touch of salt is then added to create the perfect butter-like spread for everything from breakfast bagels to dinner rolls.
Best of all, the new spread is not only vegan, but also dairy-free, soy-free, gluten-free, and kosher.
Image Credit: Trader Joe's
What's Driving This Trend
- Oil-based Vegan Butters
- An increasing demand for vegan plant-based alternatives prompts the innovation opportunity to create dairy-free, meat-free and allergy-free products as consumer preferences shift to animal-free options
- Sustainable Sourcing of Raw Materials
- The rising public scrutiny on the environmental footprint of ingredient sourcing creates an opportunity to showcase the sustainability of materials used in manufacturing
- Clean Label Foods
- The popularity of clean label foods which are free of any artificial additives creates an opportunity for innovation in product development by using only natural ingredients
Who This Affects Most
- Dairy-free Industry
- The innovation opportunities for the emergence of the dairy-free industry as consumers shift their preference to plant-based, vegan, and natural food products
- Plant-based Industry
- The increasing demand for healthier and eco-friendly food options would drive more investments in plant-based food and alternatives to animal-based products
- Sustainable Agriculture Industry
- The innovation opportunities in the sustainable agriculture industry by implementing environmentally sound practices and the use of renewable resource technologies in crop cultivation
