Trader Joe's New Vegan Brioche Loaf is Made with Plant-based Butter
Katherine Pendrill — July 9, 2022 — Lifestyle
References: traderjoes
Vegans rejoice because Trader Joe's has a brand new Vegan Brioche Loaf that's perfect for everything from French toast to sandwiches.
The secret to a rich and fluffy Brioche bread is a generous amount of butter. But while this yields a great loaf, it's not something that vegan consumers can enjoy. To fill this gap in the market, Trader Joe's has created a delicious new Vegan Brioche Loaf. Just like the real thing, this new bread is soft and slightly sweet, with a light and tender crumb texture. To achieve this seemingly impossible feat, Trader Joe's used an innovative plant-based butter made from a mixture of coconut oil, cocoa butter, and sunflower oil. This bread is extremely versatile and can be used in just about any and all applications you’d normally use sliced bread.
The secret to a rich and fluffy Brioche bread is a generous amount of butter. But while this yields a great loaf, it's not something that vegan consumers can enjoy. To fill this gap in the market, Trader Joe's has created a delicious new Vegan Brioche Loaf. Just like the real thing, this new bread is soft and slightly sweet, with a light and tender crumb texture. To achieve this seemingly impossible feat, Trader Joe's used an innovative plant-based butter made from a mixture of coconut oil, cocoa butter, and sunflower oil. This bread is extremely versatile and can be used in just about any and all applications you’d normally use sliced bread.
Trend Themes
1. Vegan Brioche Trend - Trader Joe's innovative plant-based butter may inspire other companies to create vegan versions of classic baked goods.
2. Plant-based Butter Trend - Trader Joe's use of a unique blended plant-based butter could inspire other food companies to explore this alternative to dairy butter.
3. Versatile Bread Trend - Trader Joe's Vegan Brioche Loaf's versatility as a substitute for traditional sliced bread could lead to more innovative uses in recipes.
Industry Implications
1. Food and Beverage Industry - The creation of Trader Joe's new Vegan Brioche Loaf highlights the growing demand for plant-based food options.
2. Bakery Industry - Innovative plant-based butters could disrupt the traditional use of dairy butter in bakery products, leading to new product offerings.
3. Grocery Retail Industry - Trader Joe's creation of a Vegan Brioche Loaf shows that grocery retailers can meet the increasing demand for plant-based foods and offer more options for vegan customers.
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