The Wingman Smart Energy Drinks Contain Just 15 Calories Each
Michael Hemsworth — April 17, 2020 — Marketing
References: moonlightbeverage & bevnet
The Wingman Smart Energy drinks have been announced by the Moonlight Beverage Co. as a refreshment option for Millennial consumers aged 35 and up that satisfies their need for wellness-focused refreshments. The drinks set themselves apart from other energy refreshments on the market by balancing a moderate caffeine level with a proprietary blend of amino acids and more. The drinks contain just 15 calories each and come in five tasty flavor options for consumers to choose from.
Moonlight Beverage CEO and Co-Founder Kristin Schroeder spoke on the new Wingman Smart Energy drinks saying, "We see an opportunity to support an under-served population in the energy/performance beverage market. Most energy drinks target teens/early 20s and rely on high levels of caffeine to give people an artificial rush. Our Wingman brand delivers energy in a scientifically-sound, health-enhancing way. Wingman actually activates the body’s own mechanisms through a proprietary blend of amino acids to boost nitric oxide levels, Cognizin® and B vitamins and moderate caffeine levels. The bonus is that an entire can contains only 15 calories.”
Moonlight Beverage CEO and Co-Founder Kristin Schroeder spoke on the new Wingman Smart Energy drinks saying, "We see an opportunity to support an under-served population in the energy/performance beverage market. Most energy drinks target teens/early 20s and rely on high levels of caffeine to give people an artificial rush. Our Wingman brand delivers energy in a scientifically-sound, health-enhancing way. Wingman actually activates the body’s own mechanisms through a proprietary blend of amino acids to boost nitric oxide levels, Cognizin® and B vitamins and moderate caffeine levels. The bonus is that an entire can contains only 15 calories.”
Trend Themes
1. Wellness-focused Refreshments - Opportunity for developing energy drinks that target health-conscious consumers by providing low calorie options with proprietary blends of amino acids and other beneficial ingredients.
2. Balanced Caffeine Levels - Potential for creating energy drinks that offer moderate caffeine levels, appealing to consumers who want an energy boost without excessive stimulation.
3. Targeting Older Millennials - Opportunity to tap into the energy drink market by specifically targeting Millennials aged 35 and up with customized product offerings that meet their unique preferences and needs.
Industry Implications
1. Energy Beverages - Disruptive innovation opportunity for the energy beverage industry to develop products that cater to health-conscious consumers and provide a more balanced energy boost.
2. Wellness and Nutrition - Opportunity in the wellness and nutrition industry to create energy drinks with low calorie options and beneficial ingredients that align with consumer demand for healthier choices.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to assist in creating targeted campaigns that specifically appeal to older Millennials, promoting the benefits and unique features of energy drinks designed for their demographic.
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