Letti is a Brazilian dairy brand that has decided to switch from the "traditional white, opaque high-density polyethylene (HDPE) bottles" to transparent PET bottles for their dairy products. According to the brand, this change in packaging is a "response to consumers' desire for freshness."
The transparent PET bottles to be used by Letti have a one-liter yield and are designed by Amcor. New features include a simple new bottle cap system and for some products, like the Lettico A2 fermented milk bottle, the foil seal barrier is eliminated.
In addition, the transparent PET bottles have some protective features to optimize the freshness of products. This includes a thicker wall to avoid deformation, as well as a 38-mm finish and an ultraviolet blocker to protect the contents of each bottle.
Image Credit: Packaging Strategies
Key Themes Behind This Trend
- Transparent PET Packaging
- The trend of using transparent PET bottles for dairy products in response to consumers' desire for freshness creates an opportunity for manufacturers to explore similar applications in other industries such as cosmetics, personal care, and beverages.
- Simplified Bottle Cap Systems
- The development of simple new bottle cap systems for transparent PET bottles creates an opportunity to enhance user-friendliness in industries such as pharmaceuticals, household chemicals, and food products.
- Elimination of Foil Seal Barrier
- The elimination of foil seal barriers in some products like fermented milk bottles creates an opportunity to innovate in the dairy industry and explore similar packaging for other food and beverage products like juice and smoothies.
Where This Applies
- Dairy
- The use of transparent PET bottles in the dairy industry as a response to consumers' desire for freshness and protective features creates an opportunity for other dairy brands to innovate their packaging and related products.
- Cosmetics
- The trend of using transparent PET bottles for dairy products in response to consumers' desire for freshness creates an opportunity for cosmetic brands to explore similar packaging for their products with a focus on quality and hygiene.
- Pharmaceuticals
- The development of simple new bottle cap systems for transparent PET bottles creates an opportunity for pharmaceutical brands to enhance user-friendliness and safety of their products through packaging innovation.
