Hungry Howie's — the pizza chain known for its Flavored Crust — has partnered with natural dog treat brand Happy Howie's to launch a limited-time Secret Pet Menu for National Pet Day on April 11. This venture boasts three online-only combinations that allow customers to purchase pizza and related items alongside dog treats.
The Hungry Howie's x Happy Howie's Secret Pet Menu includes a five-dollar Pepperoni Howie Roll paired with a treat packet, a $15 large one-topping pizza with Howie Bread and a treat packet, and a five-dollar add-on of two treat packets.
All in all, the collaboration transforms a routine pizza order into an inclusive family experience that acknowledges pets as genuine members of the household, which is particularly appealing to the large and growing segment of pet owners who celebrate occasions like National Pet Day and enjoy spoiling their animals.
Image Credit: Hungry Howie's x Happy Howie's
What Makes This Trend Stand Out
- Co-branded Pet Menus
- Blending restaurant and pet-brand offerings into joint menu items that create new bundled revenue streams and cross-marketing models.
- Pet-inclusive Ordering
- The normalization of treating pets as household members in ordering experiences enables tailored product pairings and loyalty segmentation based on pet ownership.
- Limited-time Online-only Offerings
- Short-run, web-exclusive menu drops drive urgency and data capture while testing product-market fit for niche customer segments like pet owners.
Sectors Adopting This
- Quick-service Restaurants
- Fast-casual and chain eateries can pivot from single-consumer transactions to multi-recipient bundles that expand average order value and customer lifetime value.
- Pet Food and Treats
- Pet brands have room to move beyond standalone packaging into co-branded consumables and experiential tie-ins that elevate perceived value and discovery channels.
- E-commerce Platforms
- Online ordering and delivery platforms stand to integrate bundled human-pet SKUs and targeted promotions that reshape fulfillment flows and personalization capabilities.
