The Kettle Chips Thai Sweet Chilli Snack was Launched in the UK
Michael Hemsworth — April 8, 2020 — Marketing
References: kettlebrand & foodbev
The Kettle Chips Thai Sweet Chilli snack chips have been introduced by the brand for the UK market as a new crunchy indulgence that aims to meet demand for authentic, high-quality flavor. The chip flavor was developed by the brand's innovation chef Phil Hovey and features the real ingredients that one would actually find in Thai cooking recipes. The snack is reported to have a flavor that merges soy with star anise and coriander along with an underlying sweetness that's accented by a punch of bold chili.
Senior Brand Manager at Kettle Chips Kizzy Beckett spoke on the Kettle Chips Thai Sweet Chilli snack chips saying, "We thought it was time to bring something more flavorsome and interesting to the table and consumers have agreed. When we first taste-tested our Thai Sweet Chilli crisps with consumers, we were amazed to see such a strong preference for our new recipe. There was a big gap in the market for a more authentically Thai seasoning from a trusted brand, which we have now filled. This new launch will be supported with an exciting nationwide marketing campaign going live later this year, including TV idents, a robust social media activation and an innovative PR launch. We’re certain our new Thai Sweet Chilli variety will spice up the category.”
Senior Brand Manager at Kettle Chips Kizzy Beckett spoke on the Kettle Chips Thai Sweet Chilli snack chips saying, "We thought it was time to bring something more flavorsome and interesting to the table and consumers have agreed. When we first taste-tested our Thai Sweet Chilli crisps with consumers, we were amazed to see such a strong preference for our new recipe. There was a big gap in the market for a more authentically Thai seasoning from a trusted brand, which we have now filled. This new launch will be supported with an exciting nationwide marketing campaign going live later this year, including TV idents, a robust social media activation and an innovative PR launch. We’re certain our new Thai Sweet Chilli variety will spice up the category.”
Trend Themes
1. Authentic Flavor Chips - Introducing snack chips with authentic, high-quality flavor inspired by global cuisines opens up opportunities for brands to experiment and innovate with different international flavor profiles.
2. Real-ingredient Snacks - Developing snacks that use real ingredients that are commonly used in international cooking recipes presents an opportunity for brands to appeal to health-conscious consumers.
3. Bold Flavor Trends - Creating snack chips with bold and unique flavor profiles not typically found in the snack food category can differentiate brands and capture the attention of adventurous consumers.
Industry Implications
1. Snack Food Industry - Introducing cuisine-inspired chip flavors presents an opportunity for snack food brands to innovate and differentiate themselves in a crowded marketplace.
2. Global Cuisine Industry - Developing snack chips that incorporate real ingredients commonly used in international cuisines presents an opportunity for global cuisine brands to enter the snack food market and reach a wider audience.
3. Health Food Industry - Developing snack chips with real, whole ingredients presents an opportunity for health-conscious food brands to offer consumers a healthier snack option without sacrificing on flavor.
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