These new Kettle Brand potato chips have been shown off by the brand as an option for consumers who are seeking out a crunchy snack option that doesn't skimp on flavor. The brand has introduced the new Farmstand Ranch and Parmesan Garlic, which are characterized by their bold flavor profiles that will pair well with the satisfying snack option. The Farmstand Ranch chips have an herbaceous flavor profile that calls to mind the authentic taste of ranch, while the Parmesan Garlic has an aromatic experience that will satisfy those with a penchant for rich flavor.
The new Kettle Brand potato chips will be debuting nationwide at retailers starting in February, but are presently available at select retailers now.
Image Credit: Kettle Brand
Key Themes Behind This Trend
- Boldly Flavored Snacks
- Innovation opportunity for the snack industry - to develop boldly flavored snacks that deliver a satisfying taste experience.
- Artisan-quality Chips
- Innovation opportunity for the potato chip industry - to create artisan-quality chips with unique and premium flavor profiles.
- Farm-to-table Flavors
- Innovation opportunity for the food industry - to incorporate farm-to-table flavors into snacks, reaching consumers who crave authentic and fresh taste experiences.
Where This Applies
- Snack Industry
- The snack industry can take advantage of the trend towards bold and flavorful snacks to develop new products that cater to consumer preferences.
- Potato Chip Industry
- The potato chip industry can embrace the trend towards artisan-quality chips to differentiate from competitors and appeal to premium consumers.
- Food Industry
- The food industry can work on adding farm-to-table flavors to snacks, capturing the market of consumers who seek out authentic and fresh product offerings.
