Fruit Slice-Infused Snack Chips

The New Kettle Chips Range Includes Fruit and Veggie Slices

Consumer preferences are constantly shifting and are presently set on healthier versions of classic products, which is what's at work with the new Kettle Chips range. Infused with real slices of fruits and vegetables, the snack chips maintain a balanced flavor profile that is sure to be a hit with consumers who are seeking out the best-quality flavor variations. The chips will come in three flavor options in the UK including Kettle & Sweet Potato Slices with Smoked Chipotle & Crème Fraîche Seasoning, Kettle & Apple Slices with Norfolk Pork Sausage Seasoning and Kettle & Beetroot Slices with Goat's Cheese and Carmelised Onion Seasoning.

The Kettle Chips range is set to be available for purchase at Sainbury's and Tesco locations in April.

Healthy Snack Innovation
Developing snack products that are infused with real slices of fruits and vegetables to meet the growing consumer demand for healthier options.
Flavor Variation
Creating snack chips with unique and balanced flavor profiles by combining unexpected ingredients such as sweet potato slices with smoked chipotle and crème fraîche seasoning.
Premium Snacking
Catering to consumers seeking high-quality snack options by using gourmet ingredients like Norfolk pork sausage, goat's cheese, and caramelized onion seasoning.

Sectors Adopting This

Snack Food
The snack food industry can explore new product lines and innovative flavor combinations by incorporating real fruit and vegetable slices into their chip formulations.
Healthy Food
The healthy food industry can capitalize on the demand for nutritious snacking options by developing and promoting snack products that feature real slices of fruits and vegetables.
Premium Food
The premium food industry can tap into the market of consumers willing to pay a premium price for snack products that offer unique and gourmet flavor combinations.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 66%
Freshness 8%

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