A new Kettle Chips sharing pack has been unveiled by the brand in the UK to offer consumers a tasty way to get in the holiday spirit later this year. Set to launch in October, the chips feature branding that makes them appear as though they are wrapped like a gift complete with a name tag to let consumers customize them for a friend or family member. This comes in response to the consumer insight that the brand's products were one of the most preferred amongst shoppers to bring to a friend's house.
Senior Brand Manager at Kettle Kizzy Beckett spoke on the Kettle Chips sharing pack saying, "We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalize their bags – will improve standout on-shelf and ultimately drive purchase. We also can’t wait to see out limited edition SKU back in retailers. We were blown away by the demand for our Truffled Cheese & a Splash of English Sparkling Wine last winter, with numerous requests to make this seasoning available all year-round. Clearly our indulgent, high-quality ingredients are striking a chord with shoppers, and we’re looking forward to seeing the SKU back on the shelf later this year.”