A new Kettle Chips sharing pack has been unveiled by the brand in the UK to offer consumers a tasty way to get in the holiday spirit later this year. Set to launch in October, the chips feature branding that makes them appear as though they are wrapped like a gift complete with a name tag to let consumers customize them for a friend or family member. This comes in response to the consumer insight that the brand's products were one of the most preferred amongst shoppers to bring to a friend's house.
Senior Brand Manager at Kettle Kizzy Beckett spoke on the Kettle Chips sharing pack saying, "We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalize their bags – will improve standout on-shelf and ultimately drive purchase. We also can’t wait to see out limited edition SKU back in retailers. We were blown away by the demand for our Truffled Cheese & a Splash of English Sparkling Wine last winter, with numerous requests to make this seasoning available all year-round. Clearly our indulgent, high-quality ingredients are striking a chord with shoppers, and we’re looking forward to seeing the SKU back on the shelf later this year.”
What's Driving This Trend
- Festive Packaging
- There is an opportunity for brands to create limited edition packaging that aligns with holiday celebrations to increase product appeal and drive purchases.
- Personalization
- Consumers are seeking personalized products that they can customize for themselves or as gifts, presenting an opportunity for brands to offer customizable options for their offerings.
- Seasonal Flavors
- Brands can create seasonal or limited edition flavors that cater to the holiday season, providing consumers with unique and enticing options.
Who This Affects Most
- Snack Food
- The snack food industry can incorporate festive packaging and offer personalized options to cater to consumers' desire for holiday-themed snacks.
- Food Packaging
- The food packaging industry can design and manufacture customized packaging solutions that allow brands to offer personalized and festive product packaging.
- Food and Beverage
- The food and beverage industry can innovate by creating seasonal flavor options that align with the holiday season, attracting consumers looking for unique and indulgent offerings.
