The Kettle Chips Steakhouse Barbecue snack chips are a new offering from the brand that are focused on providing a premium flavor experience for consumers to choose when craving a crunchy snack. The snack follows on the brands success with its previous premium flavor launches and aims to capture the flavor of premium barbecue perfectly. The chips are made with British potatoes as well as no artificial ingredients in the mix.
Marketing Director at Kettle Foods Louise Thompson said, Our latest product launch, Steakhouse Barbecue, reflects consumer demand for authentic, BBQ flavors, featuring real meat ingredients which are currently under-represented in the premium crisp category. The pairing of meat and iconic barbecue flavors is renowned and we’re incredibly proud to introduce this SKU to the BBQ snacking category - currently the only one to feature real meat ingredients across premium brands. After our incredibly successful launch of Thai Sweet Chili in 2020, along with our Tastes of Britain sub-range trio, we’re sure that consumers will be delighted with the intense and mouth-watering seasoning of Steakhouse Barbecue. We’re confident that in just one bite these crisps will transport consumers back to memories of long summer evenings enjoying a barbecue with friends and family.”