The Kettle Chips Tastes of Britain range has been launched in the UK as a new snack option for consumers that aims to offer an alternative way to enjoy a number of different British cuisines. The snack range consists of three flavor options including Seaside Salt & Malt Vinegar, Sunday Lunch Roast Chicken & Thyme and Gardeners' Classic Rosemary & Sea Salt. Each of the snacks are hand-cooked using authentic ingredients and are meant to evoke specific memories for consumers.
Senior Brand Manager Kizzy Beckett spoke on the Kettle Chips Tastes of Britain range saying, "After this recent period of uncertainty, consumers have been calling out for the comforting nostalgia of traditional food. The three new recipes included in our Tastes of Britain sub-range will be sprinkled liberally over our delicious hand cooked chips, offering a tribute to some of Britain’s most loved foods in a way which will offer broad appeal.”