If 'Flammin' Hot' is your flavor of choice, you'll be thrilled to hear that Flamin’ Hot Kettle Cooked Lay’s will be available early next year.
According to the Southern California-based Instagram user @lasnackdown, Flamin’ Hot Kettle Cooked Lay’s will be on store shelves as of February 2020—just in time for the Super Bowl. While Flamin' Hot Lay's already exist, this will be the first time that the flavor is available in a Kettle Cooked chip variety. This means the new chips will feature the same spicy seasoning that consumers know and love, but with an even crunchier texture.
With everything from Flamin’ Hot tater tots to Flamin’ Hot ice cream, it's clear that the ultra-spicy flavor remains a hit among consumers.
Image Credit: <i> @lasnackdown, Lay's.</i>
Key Themes Behind This Trend
- Ultra-spicy Snack Trends
- Opportunity for companies to create and launch new ultra-spicy snack products to cater to the ongoing demand for spicy flavors.
- Expansion of Flavor Varieties
- Potential for food companies to expand their offerings by introducing new flavor varieties in popular snack formats like kettle chips.
- Texture Innovation
- Chance for snack manufacturers to explore and innovate with different textures, such as crunchier options like kettle-cooked chips.
Where This Applies
- Snack Food Industry
- Companies in the snack food industry can leverage the popularity of spicy flavors to create innovative products and capture a larger market share.
- Food Manufacturing Industry
- Opportunity for food manufacturers to develop and produce a wider range of innovative snack products featuring unique flavors and textures.
- Convenience Store Industry
- Convenience stores can benefit from the trend by stocking and showcasing a diverse range of ultra-spicy snacks, attracting customers looking for bold and unique flavors.
