The new Kettle Chips packaging features new branding and a larger format yet has been released with a deeper purpose in order to offer consumers more product to share. According to Kettle Foods, the new size format comes as a response to consumers in the UK who are choosing nights in with friends and family over dining out as a result of the impending Brexit. The new chip bags feature a centralized logo along with the same color format as the brands previous iterations.
Kettle Foods Marketing Director, Andrew Slamin, spoke on the new launch saying, "[It] represents a fabulous opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, particularly in sharing formats. The big bag format offers premium quality at a lower price per kilo which will be especially attractive to consumers at a time when many other brands are having to increase prices or reduce pack sizes."