This new high-protein sports gel has been created by FrieslandCampina Ingredients as a low-dose protein product that's formulated with athletes in mind to help them recover without the need to consume traditional amounts of liquid like existing protein options on the market. The product is formulated with the brand's Nutri Whey Isolate Clear ingredient and contains 20 grams of protein per serving, while also maintaining a neutral flavor profile to make it as easy to consume as possible. The concept product is incredibly portable and ideal for use in a variety of applications to support athletes.
Global Marketing Director, Performance and Active Nutrition at FrieslandCampina Ingredients spoke on the high-protein sports gel saying, "This is a really exciting development. With the mainstreaming of performance nutrition, demand is growing for high protein supplements and snacks that fit within a busy lifestyle – so with little or no preparation and designed for fast consumption. This ‘conveniently nutritious’ trend was clearly visible in our recent global research with FMCG Gurus into the evolving sports nutrition sector.”