The Calbee Paw Patrol Pea Snacks Come in Two Flavor Options
Michael Hemsworth — April 25, 2020 — Marketing
References: calbee & talkingretail
The Calbee Paw Patrol pea snacks have been unveiled as a new collaboration product for toddlers that will provide parents with a healthier product to give their little ones instead of traditional potato chips.
The snacks come in Pizza and Cheese flavors, and are made with an attention to premium flavor and ingredients in mind to make them a satisfying option for little ones to munch on. The pea snacks contain 65 calories per 15 gram bag, while the 19 gram bag contains just 82 calories.
Commercial Director of Calbee UK Jon Wood spoke on the Calbee Paw Patrol pea snacks range saying, "Not only is the product a healthy alternative to traditional crisps and snacks, it specifically targets toddlers, a gap in the category that is not well catered for. The new range is the ideal bridge from the baby aisle into the snacking aisle and will be available in a portion controlled variety six pack as well as a 19g pack for foodservice outlets, which is slightly more substantial for kids on the go. While the snacks are vegetables based, the cheese and pizza flavors will be hugely appealing for children, not to mention the affiliation with the brand.”
The snacks come in Pizza and Cheese flavors, and are made with an attention to premium flavor and ingredients in mind to make them a satisfying option for little ones to munch on. The pea snacks contain 65 calories per 15 gram bag, while the 19 gram bag contains just 82 calories.
Commercial Director of Calbee UK Jon Wood spoke on the Calbee Paw Patrol pea snacks range saying, "Not only is the product a healthy alternative to traditional crisps and snacks, it specifically targets toddlers, a gap in the category that is not well catered for. The new range is the ideal bridge from the baby aisle into the snacking aisle and will be available in a portion controlled variety six pack as well as a 19g pack for foodservice outlets, which is slightly more substantial for kids on the go. While the snacks are vegetables based, the cheese and pizza flavors will be hugely appealing for children, not to mention the affiliation with the brand.”
Trend Themes
1. Healthier Toddler Snacks - Calbee Paw Patrol pea snacks offer a healthier option for toddlers that bridges the gap between the baby and snacking aisles.
2. Premium Ingredients - With a focus on premium ingredients, there is an opportunity for snack companies to differentiate their products in the toddler snack market.
3. Portion Control Packs - The introduction of portion control packs for toddler snacks could help parents manage their child's caloric intake.
Industry Implications
1. Snack Food - Snack companies could innovate and compete in the toddler snack market by creating healthier and premium ingredient options.
2. Baby Food - Companies in the baby food industry could expand their product offerings to include toddler snacks that bridge the gap between baby and snacking aisles.
3. Foodservice - The availability of larger 19g packs for foodservice outlets offers an opportunity for restaurants and cafes to provide healthier and more appealing snack options for kids on the go.
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