The Swizzels Great British Puds are a tasty candy product created by the winner of the Swizzels' Sweetest Invention competition to offer consumers an alternative way to enjoy some classic dessert flavors.
The candies come packaged in 150 gram bags, and come in a variety of flavors including Lemon Meringue, Sticky Toffee Pudding, Apple Pie & Custard and Rhubarb Crumble. The candies were created by Tracy-Jane Fielding who won the aforementioned competition that took place as part of the brand's 90th anniversary.
The Swizzels Great British Puds were touted by Managing Director of Swizzels Jeremy Dee who said, "Great British Puds is our biggest launch for 2020 and we are confident it will contribute to the exponential growth we are experiencing across chew bars and hanging bags.”
What Makes This Trend Stand Out
- Alternative Dessert Flavors
- Disruptive innovation opportunity: Develop new candy flavors inspired by desserts to offer consumers a unique and enjoyable snacking experience.
- Competition-based Product Development
- Disruptive innovation opportunity: Host competitions to engage consumers and encourage them to create new products, leading to fresh and innovative offerings.
- Exponential Growth in Chew Bars
- Disruptive innovation opportunity: Capitalize on the growing popularity of chew bars by introducing new flavors and variations to cater to the expanding market.
Sectors Adopting This
- Confectionery
- Disruptive innovation opportunity: Explore creative ways to infuse traditional dessert flavors into confectionery products, providing a unique and delicious treat for consumers.
- Food Competitions
- Disruptive innovation opportunity: Organize food competitions to encourage culinary creativity and discover new flavors and products for the market.
- Snack Food
- Disruptive innovation opportunity: Develop innovative snack food options, such as chew bars, that offer diverse flavors and textures to cater to evolving consumer preferences.
