These Horlicks Malt Drink Mixes Come in Three Flavors
Michael Hemsworth — October 26, 2023 — Lifestyle
References: horlicks & retailtimes
These new Horlicks malt drink mixes are headed to store shelves in the UK to provide consumers with a nostalgic series of flavors perfect for enjoyment this fall and winter. The new flavors include Apple Pie, Banoffee Pie and Cherry Bakewell, which are each positioned as a new take on the brand's signature Horlicks Instant product. The malt-based drink mix is crafted with a wheat and barley recipe, and forted with 14 vitamins and minerals to give it a nutritious yet delicious profile.
Marketing Director at Aimia Foods Michelle Younger commented on the new Horlicks malt drink mixes saying, "Nostalgic desserts are a rising trend and are currently in high demand amongst consumers looking to satisfy their sweet tooth. The new pudding flavours not only bring excitement for Horlicks fans but will also appeal to new consumers, bringing new shoppers into the malted category.”
Marketing Director at Aimia Foods Michelle Younger commented on the new Horlicks malt drink mixes saying, "Nostalgic desserts are a rising trend and are currently in high demand amongst consumers looking to satisfy their sweet tooth. The new pudding flavours not only bring excitement for Horlicks fans but will also appeal to new consumers, bringing new shoppers into the malted category.”
Trend Themes
1. Nostalgic Dessert Flavors - These new Horlicks malt drink mixes offer nostalgic dessert flavors, tapping into the rising trend of consumers seeking to satisfy their sweet tooth through unique and familiar tastes.
2. Vitamin-enriched Drink Mixes - Crafted with 14 vitamins and minerals, these Horlicks malt drink mixes cater to health-conscious consumers who are looking for nutritious yet delicious beverage options.
3. New Takes on Classic Products - These Horlicks malt drink mixes introduce Apple Pie, Banoffee Pie, and Cherry Bakewell flavors as innovative variations of the brand's signature instant product, enticing both existing and new consumers.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore the trend of nostalgic dessert flavors in their product development, creating unique drink mixes that evoke pleasant memories and cater to consumers' sweet cravings.
2. Health and Wellness - The vitamin-enriched properties of these drink mixes present an opportunity for health and wellness industries to promote them as a tasty and nutritious option for individuals seeking functional beverages.
3. Food Product Innovation - The concept of offering new variations on classic products, as seen with Horlicks malt drink mixes, opens doors for food product innovators to create exciting flavor combinations that keep consumers engaged and attract new buyers.
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