The Uptown Wine Cocktails are Ready-to-Drink and Flavorful
Michael Hemsworth — April 23, 2020 — Marketing
References: uptowncocktails & progressivegrocer
The Uptown Wine Cocktails are a flavorful range of libations for those seeking out an alternative to existing premixed cocktails that are sure to match their needs for high-quality taste and convenience. The libations feature a ready-to-drink profile that is achieved with a base of wine and has been flavored using real fruit juices to achieve a balanced taste on the palate. The drinks are free from artificial flavors and aren't made with high-fructose corn syrup unlike some other cocktail options on the market.
The Uptown Wine Cocktails come in six expertly mixed flavor options and have a 13.9% ABV to make them a great alternative to traditional wine for those seeking out a different kind of libation.
The Uptown Wine Cocktails come in six expertly mixed flavor options and have a 13.9% ABV to make them a great alternative to traditional wine for those seeking out a different kind of libation.
Trend Themes
1. Wine-based Cocktails - The rise of wine-based cocktails, using real fruit juices and different wine blends offers an opportunity for bars and restaurants to create new drink menus and differentiate themselves from competitors.
2. Ready-to-drink Cocktails - Ready-to-drink wine-based cocktails are an innovation that will appeal to consumers looking for convenience without sacrificing taste. Alcoholic beverage companies could consider developing and marketing similar products to diversify their portfolios.
3. Natural Ingredient Cocktails - Consumers are actively looking for healthier alternatives to traditional cocktails. Developing premixed, wine-based cocktails with natural ingredients would be a disruptive innovation in the cocktail industry.
Industry Implications
1. Alcoholic Beverage Industry - Development of wine-based cocktails could create new market opportunities and an alternative product line for alcoholic beverage industry players.
2. Bars and Restaurants - Bartenders and chefs can incorporate ready-to-drink, wine-based cocktails in their menus, making it easy to serve delicious cocktails without taking too much time to prepare.
3. Retail Industry - Supermarkets and specialty stores could add ready-to-drink, wine-based cocktails to their product lines, giving consumers a convenient and alternative option to traditional alcoholic beverages.
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