In response to many fans on TikTok asking Chipotle to sponsor them, the fast-casual restaurant chain created the #ChipotleSponsorMe challenge on TikTok just in time for Cinco de Mayo. Chipotle is launching the social media campaign with the help of David Dobrik, who will award five fans for showing why they deserve to be sponsored on the platform.
While only an elite group of people like celebrities, athletes and influencers hold the famed Chipotle Celebrity Card, the winners of this challenge will be the first people to get their hands on the sought-after card, which grants access to free Chipotle.
When the winners of the challenge on TikTok are announced in early May, Chipotle will be offering perks for all, including free queso and free delivery.
Image Credit: Chipotle