In the wake of the COVID-19 pandemic, the travel sector has been one of the hardest hit. To help support the tourism sector, Croatian DMC agency Pointers Travel launched travel vouchers that let consumers support caterers, hoteliers, private renters, and other tourism participants now with promises of future usage at a discounted price. Aptly named the 'Trust and Friendship' voucher, these advance payments will help the economy with a much-needed influx of cash during this period of stagnation.
The vouchers can be redeemed one year (or longer) from the date of their purchase and offers the buyer a 25% discount on the value. To promote these travel vouchers, Pointers Travel will launch a comprehensive campaign on social media and local television states as well as direct communication with travel agencies.
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Key Themes Behind This Trend
- Advance Payment Vouchers
- Businesses can introduce advance payment vouchers that promise future usage at a discounted price to provide a much-needed influx of cash during a period of stagnation.
- Discounted Future Travel Vouchers
- Travel companies can offer discounted future travel vouchers that can be redeemed at a later date, which can help support the tourism sector during a period of decline.
- Social Media Travel Campaigns
- Companies can launch comprehensive campaigns on social media to promote travel vouchers, offering customers a chance to buy discounted vouchers now for future travel when the pandemic is over.
Where This Applies
- Hospitality Industry
- Hotels and vacation rental agencies can introduce travel vouchers that support caterers, hoteliers, private renters, and other tourism participants, offering consumers a chance to buy discounted vouchers now for future usage when the pandemic is over.
- Travel Industry
- Travel companies can offer travel vouchers that can be redeemed at a later date, encouraging customers to buy discounted vouchers now and support the tourism sector during a period of decline.
- Marketing Industry
- Marketing firms can help companies promote travel vouchers through comprehensive campaigns on social media and direct communication with travel agencies, showcasing the benefits of advance payment vouchers and discounted future travel vouchers.
