East Fork, a pottery brand committed to producing sustainable products that will "last a lifetime" and paying employees a living wage, is committed to upholding its values amid the COVID-19 pandemic. In an effort to continue paying its staff during these challenging times, the brand launched the 'Online Seconds' sale — an initiative that will sell almost-perfect items to consumers at a 30% discount—however, there is a catch.
Due to the social distancing regulations put in place to combat the spread of COVID-19, consumers won't be able to receive their purchased items right away. To uphold the safety of their staff and UPS drivers, East Fork is asking consumers to be patient with their orders and that "these pots might take a long time to get to [consumers]." This initiative is asking its customers for support during these uncertain times and for them to trust the brand to deliver when this storm has passed.
Image Credit: East Fork