Premium Canadian vodka soda brand Cottage Springs recently announced the launch of its new Spring/Summer 2020 collection via Instagram. The new series includes a fitted New Era ball cap in three colorways — black, white, and navy, a Unisex Cottage Springs Oatmeal Shirt, a Unisex Cottage Springs Grey Hoodie, a Unisex Cottage Springs Vintage Wash Hoodie, and a Unisex Cottage Springs Long Sleeve Shirt. Each piece uses the branded colorway of the company with an embossed logo.
The brand also announced a giveaway via Instagram where one lucky fan can walk away with the entire collection. Simply follow @CottageSprings on Instagram, like the post and tag a friend for your chance to win.
Image Credit: @CottageSpring/ Instagram
Key Themes Behind This Trend
- Branded Apparel
- Opportunity for brands to create and sell apparel that promotes their products or services.
- Social Media Giveaways
- Opportunity for brands to engage with their audience and drive social media following through giveaways and promotions.
- Cottage-style Fashion
- Opportunity for brands to capitalize on the popularity of cottage-themed fashion and design.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage brands to expand their reach by creating branded merchandise that resonates with their target audience.
- Fashion and Apparel
- Opportunity for fashion and apparel brands to incorporate branded designs and capitalize on consumer interest in wearable merchandise.
- Social Media Marketing
- Opportunity for social media marketing agencies to leverage social media platforms for brand promotions and giveaways to increase client engagement.
