The newest addition to La Famille Artois is the new Stella Artois Alcohol Free, which comes in at zero alcohol and just 60 calories. The premium product was created to meet the demand from consumers who are looking to moderate their alcohol consumption, yet indulge in products that are comforting and fit naturally into social occasions.
Increasingly, drinkers are looking for no- and low-alcohol options, and they are coming to expect that they'll be able to enjoy alcohol-free experiences from their favorite brands.
Stella Artois Alcohol Free follows the launch of Stella Artois Gluten Free, which also catered to a specific audience by receiving certifications from Coeliac UK.
Image Credit: Stella Artois