The newest addition to La Famille Artois is the new Stella Artois Alcohol Free, which comes in at zero alcohol and just 60 calories. The premium product was created to meet the demand from consumers who are looking to moderate their alcohol consumption, yet indulge in products that are comforting and fit naturally into social occasions.
Increasingly, drinkers are looking for no- and low-alcohol options, and they are coming to expect that they'll be able to enjoy alcohol-free experiences from their favorite brands.
Stella Artois Alcohol Free follows the launch of Stella Artois Gluten Free, which also catered to a specific audience by receiving certifications from Coeliac UK.
Image Credit: Stella Artois
What's Driving This Trend
- No-and Low-alcohol Beverages
- The trend of consumers seeking no- and low-alcohol options creates an opportunity for brands to expand their product offerings and cater to a growing market.
- Moderating Alcohol Consumption
- The trend of consumers wanting to moderate their alcohol consumption opens up opportunities for brands to create products that provide the same comforting and indulgent experience without the alcohol content.
- Brand Extensions and Certifications
- The trend of brands launching alcohol-free and gluten-free versions of their products demonstrates the opportunity to cater to specific audience segments and meet their unique preferences.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the trend of no-and low-alcohol beverages by creating innovative and flavorful alcohol-free options that appeal to a wide range of consumers.
- Hospitality Industry
- The hospitality industry can tap into the trend of consumers looking to moderate their alcohol consumption by offering a variety of delicious and satisfying alcohol-free drinks as part of their menu options.
- Certification Organizations
- Certification organizations like Coeliac UK can play a role in supporting the trend of brand extensions and certifications by providing their expertise and guidance in verifying the gluten-free status of products.
