Michelob Ultra is launching live workout vides on its social media accounts in order to help people at home remain active during COVID-19. The live workout videos are part of a branded effort, named “Movement by Michelob Ultra Live.” Additionally, viewers will be able to tip the trainers in the video, in an effort to raise funds for fitness workers who are affected by the virus financially.
The live workout videos will air every Thursday evening, and a virtual happy hour will take place after, where viewers can ask the trainers about fitness and health strategies. The company will also have Steve Aoki, a famous DJ, perform during one of the workout sessions.
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