Michelob Ultra is launching live workout vides on its social media accounts in order to help people at home remain active during COVID-19. The live workout videos are part of a branded effort, named “Movement by Michelob Ultra Live.” Additionally, viewers will be able to tip the trainers in the video, in an effort to raise funds for fitness workers who are affected by the virus financially.
The live workout videos will air every Thursday evening, and a virtual happy hour will take place after, where viewers can ask the trainers about fitness and health strategies. The company will also have Steve Aoki, a famous DJ, perform during one of the workout sessions.
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Why This Trend Is Growing
- Live Workout Videos
- Disruptive innovation opportunity: Creating branded workout videos streamed live to engage and support people staying active at home.
- Virtual Happy Hours
- Disruptive innovation opportunity: Hosting virtual happy hours after workout sessions to facilitate engagement and foster a community focused on fitness and health.
- Fundraising for Fitness Workers
- Disruptive innovation opportunity: Implementing tipping mechanisms during live workout videos to raise funds and support fitness workers financially during periods of crisis.
Industries Being Reshaped
- Fitness
- Disruptive innovation opportunity: Incorporating branded live workout videos and virtual events to offer new ways for fitness businesses to engage with their audience and generate revenue streams.
- Beverage
- Disruptive innovation opportunity: Collaborating with fitness brands and influencers to create branded live workout videos, providing a unique marketing approach for the beverage industry.
- Entertainment
- Disruptive innovation opportunity: Partnering with fitness brands to feature iconic personalities such as DJs in live workout videos, merging fitness and entertainment to create engaging experiences for viewers.
