With a growing number of consumers looking to limit the amount of added sugars in their diet, Ocean Spray has launched a new lineup of unsweetened beverages called 'Ocean Spray Pure.'
The new Ocean Spray Pure fruit juices consist of four products made without the use of added sugar, artificial flavors, preservatives, or GMOs. The lineup builds off the success of Pure Cranberry, which originally debuted in 2017. Now the line has expanded to include, in addition to Pure Cranberry, Pure Tart Cherry, Pure White Grapefruit, and Pure Concord Grape. As Ocean Spray's Vice President of Marketing Chris O'Connor explains, "By extending our portfolio of Pure unsweetened beverages at Walmart, we are demonstrating our commitment to deliver a wide variety of juices that have the incredible health benefits of the cranberry and other superfruits."
Image Credit: Ocean Spray.