Pabst Blue Ribbon Hard Tea Peach is Here for Summer
Katherine Pendrill — April 16, 2020 — Lifestyle
With a growing number of consumers ditching heavy alcoholic drinks for lighter options, Pabst Blue Ribbon has created a new easy-to-drink Hard Tea Peach.
Pabst Blue Ribbon Hard Tea Peach is basically a cross between sweet tea and a cocktail. As the brand describes it, the drink is made up of a "bold black tea and natural peach flavor blend into a refreshing and satisfying brew." Because the mixture is on the lighter side, each can has an ABV of just 4% and contains only 100 calories.
Though COVID-19 is keeping most people indoors as the weather warms up, this refreshing hard tea makes a great option for at-home happy hours—alone or with some virtual friends.
Image Credit: Oak Beveridges.
Pabst Blue Ribbon Hard Tea Peach is basically a cross between sweet tea and a cocktail. As the brand describes it, the drink is made up of a "bold black tea and natural peach flavor blend into a refreshing and satisfying brew." Because the mixture is on the lighter side, each can has an ABV of just 4% and contains only 100 calories.
Though COVID-19 is keeping most people indoors as the weather warms up, this refreshing hard tea makes a great option for at-home happy hours—alone or with some virtual friends.
Image Credit: Oak Beveridges.
Trend Themes
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Low-abv Alcoholic Beverages — Opportunity for alcoholic beverage companies to create lighter drink options to cater to health-conscious consumers.
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Fruit Flavored Alcoholic Beverages — Opportunity for alcoholic beverage companies to incorporate natural fruit flavors into lighter drinks, appealing to consumers who want healthier options without sacrificing flavor.
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Home Happy Hour Beverages — Opportunity for the alcoholic beverage industry to target consumers who are spending more time socializing at home, with a focus on convenient, easy-to-drink options like Pabst Blue Ribbon Hard Tea Peach.
Industry Implications
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Alcoholic Beverage Industry — Opportunity for companies to innovate and create new product lines that cater to the growing demand for lower calorie and healthier alcoholic drinks, like Pabst Blue Ribbon Hard Tea Peach.
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Ready-to-drink Industry — Opportunity for ready-to-drink companies to incorporate natural fruit flavors and low-ABV options into their beverage lines, appealing to consumers seeking convenient alcoholic drinks that are also healthy.
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Home Entertainment Industry — Opportunity for companies in the home entertainment industry to partner with alcoholic beverage companies to offer at-home happy hour kits, providing consumers with all the necessary components for a fun and convenient social experience at home.
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