With summer just around the corner, Dole Food Company has just debuted new Dole Lemonade.
Dole is the world's largest producer of fruit and vegetables, and is known for selling everything from bananas to salad kits. Now the company is bolstering its beverage lineup with the debut of Dole Lemonade. According to the packaging for the new product, the drink is "made with real lemon juice and real sugar." The zesty new drink comes in 12-ounce cans, 20-ounce bottles, and 1-quart bottles. There are also Strawberry Lemonade and Tropical Lemonade varieties for those who like something a little fruitier.
The new Dole Lemonade can currently be found at retailers like Walmart, Meijer, and Price Chopper.
Image Credit: <i> Dole.</i>
What's Driving This Trend
- Real Ingredients Beverages
- Incorporating real and healthier ingredients in beverages and drinks like lemonades could appeal to health-conscious consumers and potentially disrupt the beverage market.
- Portable/convenient Beverages
- Making affordable and convenient packaging for beverages could lead to increased demand and disrupt the beverage industry.
- Fruit-flavored Lemonades
- Creating fruit-infused lemonade flavors can potentially attract customers who are looking for a unique, flavorful and refreshing beverage option.
Who This Affects Most
- Beverage Industry
- Beverage companies that incorporate real and healthier ingredients could potentially gain market share from customers seeking healthier options.
- Packaging Industry
- Companies that specialize in creating affordable and convenient packaging for beverage products may have an opportunity to innovate and fill a gap in the market.
- Food Industry
- Companies in the food industry, especially those that specialize in fruit juices, could create new unique refreshments like fruit-flavored lemonades or other fruit-infused beverages.
