Multiplatinum rapper Snoop Dogg is expanding his empire to include wine with the debut of 'Snoop Cali Red.'
Though Snoop Dogg is best known as a rapper, the artist has also become a fixture in the food world thanks to his hit show with Martha Stewart, a sandwich collaboration with Dunkin', and other projects. Now Snoop Dog has set his sights on the wine world by teaming up with the Napa-based brand, 19 Crimes. As John Wardley of Australia’s Treasury Wine Estates explains: “Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
The multi-year partnership between the rapper and the brand is set to kick off this summer with the debut of Snoop Cali Red. Billed as the brand's first Californian wine, the red blend will consist of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot.
Image Credit: Treasury Wine Estates.