The Restaurant Project by Haus Supports Restaurants During COVID-19
Laura McQuarrie — April 16, 2020 — Lifestyle
References: drink.haus & producthunt
At a time when restaurants are temporarily forced to close, Haus launched The Restaurant Project to support American restaurants by creating collaborative apéritifs. With the project, 100% of the profits go to the restaurants, which is essential for supporting employees and covering some of the costs of operating during an uncertain time.
Naturally, each of the co-created apéritifs represents the unique culinary approach of each restaurant. For instance, the Haus x Poole's Diner apéritif combines the tart and sweet flavors of grapefruit, thyme, Tellicherry pepper and honey, while the Haus x RICH TABLE offers a completely different set of flavors with botanical shiso, local citrus fruits and aromatic chrysanthemum.
Image Credit: Haus
Naturally, each of the co-created apéritifs represents the unique culinary approach of each restaurant. For instance, the Haus x Poole's Diner apéritif combines the tart and sweet flavors of grapefruit, thyme, Tellicherry pepper and honey, while the Haus x RICH TABLE offers a completely different set of flavors with botanical shiso, local citrus fruits and aromatic chrysanthemum.
Image Credit: Haus
Trend Themes
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Collaborative Apéritifs — There is an opportunity for more food and beverage companies to collaborate with restaurants to create unique offerings that support struggling businesses during the pandemic.
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Restaurant Support Platforms — There is a growing demand for unique support platforms that can help restaurants stay afloat during uncertain times like COVID-19.
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Co-branded Products — Food and beverage companies can create co-branded products with restaurants to provide a new revenue stream and support multiple businesses at once.
Industry Implications
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Food and Beverage — The food and beverage industry can create more collaboration opportunities with restaurants, offering unique products and support during difficult times.
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Hospitality — Hospitality industry companies can explore ways to support restaurants beyond their own businesses, such as co-branding opportunities with food and beverage companies.
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Ecommerce — More ecommerce businesses can provide a platform for restaurants to sell co-created products, allowing for a wider distribution and potential for more revenue streams.
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