Agri/Culture by Little Red Door is a new menu featuring 11 cocktails, each inspired by a different, forward-thinking farming method, like permaculture, aquaponics or agroforestry.
Presented as a tree, with a scannable QR code "leaf," the Agri/Culture menu features drinks that were thoughtfully concocted by the Paris cocktail bar and producers and farmers across France. Serre Solaire, for example, was made in partnership with Les Plantations d’Acapella, which cultivates teas within a solar greenhouse—naturally, this cocktail incorporates black tea, plus green nut, milk, Cointreau and Rémy Martin Cognac. Also on the menu, Aquaculture plays with sea lettuce, lovage, Anaë Dulse Gin, and mushrooms provided by Cycloponics, a farm that has transformed France's underground car parks.
Why This Trend Is Growing
- Farm-to-glass Mixology
- Pioneering the cocktail scene, farm-to-glass mixology transforms locally sourced agricultural products into innovative beverages.
- Sustainable Cocktail Ingredients
- Cocktail menus featuring sustainable ingredients showcase how eco-friendly farming methods can inspire culinary creativity.
- Technology-enhanced Menus
- QR code technology on menus offers a fusion of digital interaction and dining, providing guests with immersive experiences in beverage selection.
Industries Being Reshaped
- Hospitality
- The hospitality industry benefits from innovative cocktail ingredients that enhance sustainability and storytelling in guest experiences.
- Agriculture
- The agriculture sector sees opportunities for collaboration with the beverage industry, leveraging sustainable farming methods to create unique drinks.
- Technology
- Technology fosters innovations in the food and beverage industry by connecting consumers with dynamic and interactive menu experiences.
