The Nguyen Coffee Supply is the "first-ever Vietnamese-American-owned importer, supplier, and roaster of green coffee beans from Vietnam in New York." The Millennial-owned company was founded by Sahra Nguyen, a first-generation Vietnamese American who is also renowned for her award-winning documentary 'Deported' and the co-founder of the New York Times reviewed restaurant column, 'Lucy’s Vietnamese Kitchen.'
Nguyen created Nguyen Coffee Supply as a response to many in the industry mislabelling Vietnamese coffee beans as "inferior" and the founder was determined to showcase the rich and delicious flavor profile of the Vietnamese bean in Brooklyn. Each batch is made without the addition of flavors or artificial ingredients and reflects the premium quality of the coffee bean.
Image Credit: Nguyen Coffee Supply
What's Driving This Trend
- Vietnamese Coffee Culture Resurgence
- Opportunities to create more awareness about the unique and complex flavor profile of Vietnamese coffee through roasting techniques and packaging innovation.
- Ethnic Entrepreneurship
- Opportunities to promote ethnic entrepreneurship and cultural diversity in the coffee industry through importing and sourcing practices.
- Sustainable Supply Chain Practices
- Opportunities to promote sustainable coffee farming practices and improve the livelihood of coffee farmers in Vietnam.
Who This Affects Most
- Specialty Coffee Industry
- Distribute and showcase Vietnamese grown coffee in specialty coffee and artisanal shops.
- Ethnic Food Industry
- Create opportunities for Vietnamese-American entrepreneurs to showcase and supply Vietnamese coffee to ethnic food markets and restaurants.
- Agriculture Industry
- Promote sustainable coffee farming practices and ethical sourcing of coffee beans in Vietnam through strategic partnerships and collaborations with coffee farmers and cooperatives.
