Just a few years ago, the choices for plant-based milk alternatives were more or less limited to soy and rice milk but consumers can now enjoy a much wider range of alternatives made from everything from oats to nuts. Bright Barley is setting itself apart within the competitive dairy-free market by creating the UK’s first alternative milk made from barley.
Although barley is a beloved ingredient in beers and soups, Bright Barley is on a mission to Bring Barley Back and reposition the super grain in the minds of Western consumers. Bright Barley is doing so with three nutritious, dairy-free beverages in ready-to-drink varieties like Salted Caramel, Chocolate and Coffee.
Image Credit: Bright Barley
What Makes This Trend Stand Out
- Diversification of Plant-based Milk Alternatives
- Opportunity to explore and create new milk alternatives using a variety of plant-based ingredients.
- Repositioning Underutilized Ingredients
- Opportunity to discover and promote the nutritional benefits of overlooked ingredients like barley.
- Innovation in Ready-to-drink Beverages
- Opportunity to develop new flavors and formulations for convenient, on-the-go plant-based beverages.
Sectors Adopting This
- Plant-based Food and Beverage
- Opportunity for the plant-based food and beverage industry to expand its offering and cater to a wider range of dietary preferences.
- Nutritional Ingredients
- Opportunity for the nutritional ingredients industry to explore the potential health benefits of barley and create new products.
- Ready-to-drink Beverage Packaging
- Opportunity for the packaging industry to design innovative and sustainable packaging solutions for the growing market of ready-to-drink plant-based beverages.
