Glengoyne is known for being Scotland's slowest distilled malt and to celebrate this position, the whisky producer created a limited-edition 500-piece puzzle to sell alongside its whisky. Once assembled, the puzzle shares the image of a painting from Scottish artist John Lowrie Morrison called Spring Blossoms at Glengoyne Distillery.
Thanks to its many pieces, the puzzle is said to take about four to six hours to complete and it can be purchased with any 700ml bottle of Glengoyne online. For every sale, Glengoyne is donating to The Drinks Trust and The Ben charities, both of which are committed to supporting those within the drinks industry. During this disruptive time, many people are turning to puzzles, activity books and other tech-free activities that can quietly be enjoyed at home.
Key Themes Behind This Trend
- Lifestyle Puzzles
- As people embrace more activities that can be quietly done at home, there is an opportunity to create limited-edition puzzles that reflect different lifestyles.
- Charity Collaborations
- Collaborating with charities can enhance brand reputation and provide a social impact while offering unique products to consumers.
- Art-themed Products
- Creating products that showcase art pieces can provide an opportunity for cross-industry collaborations and offer consumers a unique product experience.
Where This Applies
- Distillery
- Distilleries can expand their product lines by offering limited-edition puzzle collaborations that combine whisky with art.
- Toy
- Toy companies can explore the trend of lifestyle puzzles and create more limited-edition products that reflect different interests and hobbies.
- Art
- Artists and galleries can collaborate with brands to offer products that feature their art pieces like the Glengoyne Distillery puzzle.
