Ritas is Releasing New Freeze-A-Rita Frozen Margarita Icicles in Two Flavors
Katherine Pendrill — April 15, 2020 — Lifestyle
References: delish
In a time when it can be tough to keep your bar cart stocked, Ritas has you covered with its new Freeze-A-Rita Frozen Margarita Icicles. Available in two tasty varieties, these ice pops are all your need for an at-home happy hour.
Ritas is a brand best known for its canned, ready-to-drink margaritas. Now the brand is dipping a toe in the freezer aisle with its new Freeze-A-Rita Frozen Margarita Icicles. The new product is essentially a freezie crossed with an ice-cold margarita. Each ice pop has an 8% ABV and contains just 55 calories per serving. Best of all, the Frozen Margarita Icicles come in both Lime-A-Rita or Straw-A-Rita varieties.
With summer just around the corner, the new Freeze-A-Rita Frozen Margarita Icicles are perfect for stoking your freezer.
Image Credit: Ritas.
Ritas is a brand best known for its canned, ready-to-drink margaritas. Now the brand is dipping a toe in the freezer aisle with its new Freeze-A-Rita Frozen Margarita Icicles. The new product is essentially a freezie crossed with an ice-cold margarita. Each ice pop has an 8% ABV and contains just 55 calories per serving. Best of all, the Frozen Margarita Icicles come in both Lime-A-Rita or Straw-A-Rita varieties.
With summer just around the corner, the new Freeze-A-Rita Frozen Margarita Icicles are perfect for stoking your freezer.
Image Credit: Ritas.
Trend Themes
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At-home Frozen Cocktails — The Freeze-A-Rita Frozen Margarita Icicles offer a convenient and refreshing way to enjoy frozen cocktails at home.
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Alcoholic Ice Pops — The combination of a freezie and a margarita in the Frozen Margarita Icicles taps into the trend of alcoholic ice pops.
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Low-calorie Frozen Beverages — With just 55 calories per serving, the Freeze-A-Rita Frozen Margarita Icicles cater to the growing demand for low-calorie frozen beverages.
Industry Implications
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Alcoholic Beverages — The Frozen Margarita Icicles represent a disruptive innovation opportunity for the alcoholic beverage industry to expand into the frozen treats market.
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Frozen Food — The introduction of Freeze-A-Rita Frozen Margarita Icicles presents a potential disruptive innovation opportunity for the frozen food industry to offer adult-oriented frozen treats.
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Convenience Stores — Convenience stores can capitalize on the trend of at-home frozen cocktails by stocking the Freeze-A-Rita Frozen Margarita Icicles as a unique convenience beverage option for customers.
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