The Harvy Dried Fruits branding has been designed by formascope design as a way to make the product instantly recognizable, while also creating a playful image for consumers to appreciate. The lineup of products includes 10 dried fruit snacks that all come in convenient, resealable pouches; the front imagery on the product includes a resting hedgehog laying amidst the fruit. The rustic sketch style of the artwork gives it a more relaxed, inviting appeal that invites consumers to take a closer look instead of passing it in a grocery store aisle.
The Harvy Dried Fruits conceptual branding addresses the increased need for playful, carefree packaging aesthetics as consumers shift to require more of a storyline related to the products they purchase.
Why This Trend Is Growing
- Playful Packaging
- The playful fruit snack packaging trend creates disruptive innovation opportunities to attract buyers requiring more of a storyline related to the products they purchase.
- Rustic Illustrations
- The rustic sketch style of the artwork on the packaging creates disruptive innovation opportunities to appeal to consumers looking for relaxed and inviting products.
- Convenient Packaging
- The trend towards convenient, resealable pouches creates disruptive innovation opportunities for companies looking to create more accessible and efficient packaging solutions.
Industries Being Reshaped
- Food Industry
- The food industry can benefit from incorporating playful and inviting packaging designs to attract consumers looking for unique and engaging products.
- Retail Industry
- The retail industry can benefit from creating convenient and efficient packaging solutions that meet the needs and expectations of modern consumers.
- Design Industry
- The design industry can benefit from creating new and innovative packaging designs that incorporate playful aesthetics and convey a unique brand story.
