Playful Fruit Snack Packaging

The Harvy Dried Fruits branding has been designed by formascope design as a way to make the product instantly recognizable, while also creating a playful image for consumers to appreciate. The lineup of products includes 10 dried fruit snacks that all come in convenient, resealable pouches; the front imagery on the product includes a resting hedgehog laying amidst the fruit. The rustic sketch style of the artwork gives it a more relaxed, inviting appeal that invites consumers to take a closer look instead of passing it in a grocery store aisle.

The Harvy Dried Fruits conceptual branding addresses the increased need for playful, carefree packaging aesthetics as consumers shift to require more of a storyline related to the products they purchase.