After facing challenges in the meal kit industry, especially within brick-and-mortar stores, Blue Apron is launching an all-new meal kit line called 'Blue Apron Knick Knacks' through Walmart’s Jet.com online and mobile platforms. Targeting metropolitan consumers, these meal kits provide virtually everything one needs to prepare a meal for two in 30 minutes or less, for under $10.
These bundled meal kits pair sauces, grains, dairy and spices with step-by-step instructions. To complete the kits, customers are encouraged to pair the Knick Knacks with added protein or produce of their choice. Some of the Blue Apron Knick Knacks available include globally inspired dishes like Dukkah-Spiced Beef & Couscous with Tahini-Dressed Broccoli or Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine Rice.
Why This Trend Is Growing
- Meal Kit Expansion
- Blue Apron launching an all-new meal kit line through Walmart's Jet.com presents an opportunity for meal kit companies to expand their reach by partnering with established retailers.
- Affordable Meal Solutions
- Blue Apron Knick Knacks offering meal kits for under $10 provides an opportunity to cater to budget-conscious consumers looking for convenient and cost-effective meal options.
- Customization and Flexibility
- Encouraging customers to pair the Knick Knacks with their own choice of protein or produce presents an opportunity for meal kit companies to offer customizable and flexible options.
Industries Being Reshaped
- Meal Kit Delivery
- The partnership between Blue Apron and Walmart's Jet.com demonstrates the potential for collaboration between meal kit companies and e-commerce platforms to reach a wider customer base.
- Retail Grocery
- The availability of Blue Apron Knick Knacks on Walmart's Jet.com showcases the potential for brick-and-mortar retailers to offer meal kit solutions, expanding their product offerings and attracting new customers.
- Food Manufacturing
- The introduction of Blue Apron Knick Knacks presents an opportunity for food manufacturers to create and produce meal kit products in collaboration with meal kit subscription services.
