After facing challenges in the meal kit industry, especially within brick-and-mortar stores, Blue Apron is launching an all-new meal kit line called 'Blue Apron Knick Knacks' through Walmart’s Jet.com online and mobile platforms. Targeting metropolitan consumers, these meal kits provide virtually everything one needs to prepare a meal for two in 30 minutes or less, for under $10.
These bundled meal kits pair sauces, grains, dairy and spices with step-by-step instructions. To complete the kits, customers are encouraged to pair the Knick Knacks with added protein or produce of their choice. Some of the Blue Apron Knick Knacks available include globally inspired dishes like Dukkah-Spiced Beef & Couscous with Tahini-Dressed Broccoli or Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine Rice.