To kick off the launch of its new Original Filled Range, Krispy Kreme is launching a #MagicInTheMiddle donut-themed playground pop-up in London. At the highly Instagrammable site, visitors will make their entrance through a giant donut and get a chance to sample the new Original Filled donuts through a lucky dip porthole.
Krispy Kreme's new Original Filled donuts are being launched in just a few days in five flavors—chocolate hazelnut spread, salted caramel, raspberry and custard—plus a secret limited-edition variety that will be exclusively available at the site of the pop-up playground.
The playground is set to delight consumers of all ages for just a few days in Match, especially as admission is free and donuts will be available for £1.90.
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