Bonafide Provisions' Organic Turkey Bone Broth is gluten-free and made with free-range turkey. The organically sourced product is Paleo-friendly and is described as having a fuller flavor than the brand's chicken and beef bone broth products. The broth is seasoned with sage and thyme for added flavor and consists of "free-range turkey frames, backs, wings, and necks."
Known for its benefits surrounding gut health, collagen production in the body and protection of the joints, bone broth is becoming a staple in the modern Paleo diet and is being embraced by more consumers in the health and wellness space. Though reworked by a number of food brands, bone broth has been consumed for centuries and is a proven natural remedy for common ailments as well as an immune system booster.
While plant-based diets have had prevalence in the health and wellness space for quite some time, wellness products like Bonafide Provisions' Organic Turkey Bone Broth target diet-conscious non-vegetarians and spotlight the health benefits of animal proteins.
Why This Trend Is Growing
- Organic Bone Broth
- There is an opportunity for companies to innovate by providing more organic bone broth options that appeal to the health-conscious consumer.
- Paleo Diet
- Businesses can take advantage of the growing interest in the Paleo diet by offering more Paleo-friendly food options that cater to specific dietary needs.
- Immune-boosting Products
- There is potential for businesses to develop more products that are geared towards boosting the immune system, such as bone broth, as it becomes a staple in the health and wellness space.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry has an opportunity to create more innovative bone broth products that cater to specific dietary needs and preferences.
- Health and Wellness
- In the health and wellness industry, businesses can develop more products that are focused on gut health and immune system boosting, such as bone broth.
- Organic and Natural Products
- Companies in the organic and natural products industry can explore opportunities to provide more organic bone broth offerings that appeal to the health-conscious consumer.
