Bone broth, traditionally sold in large canisters and stand-up pouches, is now being made more portable by åKrrush, a brand that has reimagined this replenishing, protein-packed staple for busy consumers on the go.
These savory, travel-friendly dry mixes are made in Norway using a zero-waste process that boosts bioavailability. Ulike most bone broth products that are meant to be consumed warm, these mixes are positioned as a daily recovery drink that can be consumed hot or cold.
åKrrush's broths—free from gluten, dairy, eggs, soy, hormones and GMOs—are all made with chicken in varieties like Savory Chicken, Ginger Ramen and Chanterelle Mushroom. Nutritionally, these bone broths boast just 60 to 70 calories and deliver 13 grams of protein, and nine out of nine essential amino acids for a complete protein.
What Makes This Trend Stand Out
- Portable Nutrition Solutions
- The development of portable bone broth packets provides a convenient nutritional option for busy consumers seeking on-the-go protein intake.
- Zero-waste Food Production
- Utilizing a zero-waste process in creating dry mixes demonstrates an environmentally-conscious approach in the food industry.
- Versatile Consumption Options
- Bone broth mixes that can be enjoyed hot or cold offer flexible consumption alternatives, catering to diverse lifestyle needs.
- Functional Beverage Innovation
- The introduction of bone broth as a daily recovery drink highlights the potential for functional beverages to provide nutritional benefits beyond basic hydration.
Sectors Adopting This
- Health and Wellness
- The inclusion of essential amino acids and high protein content positions these bone broth mixes within the growing health and wellness market.
- Sustainable Food Practices
- Employing zero-waste techniques aligns with the rising demand for sustainable and environmentally-friendly food production methods.
- Packaged Food Industry
- Innovative packaging and formulation of bone broth mixes are reshaping the packaged food industry by enhancing convenience and nutritional value.
