These new Freja Instant Bone Broth products have been added to the brand's portfolio as a series of Asian cuisine-inspired options for consumers to enjoy straight up or as the base for a meal. The products come in two varieties including Chicken Ramen and Beef Pho, which are each packed with authentic flavor and have a limited-edition availability. The Chicken Ramen broth has a smooth, umami flavor with five-grams of type II collagen, nine-grams of protein and 50-calories per serving, while the Beef Pho broth has six-grams of type I and type III collagen with 11-grams of protein and 56-calories.
Co-Founder Jess Leather spoke on the new Freja Instant Bone Broth products saying, "The stock and broth category is flooded with ultra-processed options that rely on artificial flavourings rather than real ingredients, and this is often worse when you get into the World Foods aisle. We wanted to change that and create a healthy, flavourful store cupboard hero. Our Instant Bone Broths are made with real, slow-simmered bone broth, bringing a delicious, restaurant-quality taste without the additives – just great flavour and great nutrition in one easy and convenient step.”
Why This Trend Is Growing
- Clean-label Convenience Foods
- Rising consumer demand for clean-label convenience foods is leading to innovative products that combine health benefits with quick preparation.
- Culinary Authenticity in Packaged Foods
- Packaged food companies are increasingly focusing on delivering authentic culinary experiences, tapping into consumers' desire for genuine global flavors.
- Collagen-enriched Foods
- The incorporation of collagen into everyday consumables such as instant broths is emerging as a trend, meeting consumer interest in promoting beauty and joint health through diet.
Industries Being Reshaped
- Functional Food and Beverage
- This industry is innovating with nutrient-dense products that offer additional health benefits beyond basic nutrition, contributing to the growing trend of functional eating.
- Ethnic and Specialty Foods
- As demand for diverse flavor profiles grows, the ethnic food industry is exploring new product lines that bring the taste of international cuisines into convenient formats.
- Health and Wellness Supplements
- The intersection of supplements and foods is expanding, with health and wellness industries creating fortified food products to attract health-conscious consumers.
