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Savory Collagen Protein Powders

Ancient Nutrition Bone Broth Protein Comes in Three New Flavors

— September 30, 2022 — Marketing
The Ancient Nutrition Bone Broth Protein product has been given a decidedly savory overhaul to provide consumers with an alternative way to increase their intake of protein.

The product now comes in three savory soup-flavored options including Chicken Soup, Tomato Basil and Butternut Squash, which are each formulated with 25-grams of protein. The protein product also features collagen types I, II and III along with glucosamine, hyaluronic acid, amino acids and chondroitin to support the joints, skin and gut. The product is crafted with premium beef and chicken, and is priced at $49.95.

Founder Josh Axe spoke on the new Ancient Nutrition Bone Broth Protein products saying, "For centuries, humans all around the world consumed homemade bone broth, the result of a days-long simmering process used to unlock powerful nutrients. Today, most people don’t get any bone broth in their diets — and our guts and joints are feeling it. That’s why I’m so excited to announce three new ways to get incredible bone broth benefits for your healthy metabolism, gut, joints and more.”
Trend Themes
1. Savory Protein Supplements - There is a potential opportunity to disrupt the protein supplement market by introducing more savory options for consumers seeking alternatives to sweet and fruity flavors.
2. Bone Broth Products - There is an opportunity to expand upon the success of bone broth products by developing new formulations and variations to cater to a wider range of dietary needs and preferences.
3. Joint and Gut Health Nutritional Supplements - There is an opportunity to create nutritional supplements that specifically target joint and gut health by incorporating ingredients such as collagen, glucosamine, and chondroitin.
Industry Implications
1. Food and Beverage - There is an opportunity for the food and beverage industry to tap into the growing demand for savory protein supplements by introducing new formulations and flavors.
2. Nutritional Supplements - There is an opportunity for the nutritional supplement industry to develop new products targeting joint and gut health by incorporating collagen, glucosamine, and chondroitin.
3. Wellness and Health - There is an opportunity to market these products to the wellness and health industry, as consumers become increasingly interested in natural, whole foods and nutritional supplements that provide health benefits beyond just weight loss and muscle gain.
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