Inspired by time spent living in South Africa, Jafflz CEO and founder Meryl Van Der Merwe is now introducing frozen, handheld sandwich pockets that are convenient, all-natural and full of flavor. The circular sandwich pouches are free from preservatives and are offered in both sweet and savory options like Apple Pie and Mac & Cheese. As such, the gourmet toasted pockets can easily be consumed for breakfast, lunch, dinner, snack or dessert, depending on whether one feels like enjoying a breaded pocket filled with eggs, cheese and vegetable pieces or bananas with a nut-free chocolate sunflower spread.
Each "Jaffle" is made with a base of wheat bread and boasts a distinctive swirled pattern due to the way it is pressed and toasted with the use of a jaffle pie iron.
Key Themes Behind This Trend
- Convenient Handheld Food
- Jafflz is disrupting the food industry by introducing convenient, frozen, and handheld sandwich pockets.
- All-natural Food
- Jafflz is catering to a growing market of health-conscious consumers with their all-natural sandwich pockets that are free of preservatives.
- Sweet & Savory Combinations
- Jafflz offers a variety of sweet and savory pouches, catering to consumers seeking unique flavor combinations in a handheld form.
Where This Applies
- Food Manufacturing
- Food manufacturers can capitalize on the trend of convenient, all-natural foods by incorporating similar products into their offerings.
- Convenience Stores
- Convenience stores can capitalize on the trend of handheld and on-the-go foods by adding Jafflz sandwich pockets to their selection.
- Health Food Stores
- Health food stores can capitalize on the trend of health-conscious consumers by stocking Jafflz sandwich pockets which are made with all-natural ingredients and free of preservatives.
