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Pink-Hued Chocolate Wafers

Trader Joe’s New Ruby Cacao Wafers are Made from Cacao Beans

— February 6, 2019 — Lifestyle
Trader Joe’s Ruby Cacao Wafers are a pretty pink treat that are just as sweet as they look. With the enduring popularity of millennial pink, these new chocolates are good enough for the 'gram.

To create Trader Joe’s new Ruby Cacao Wafers, the brand's Belgian supplier starts with cacao beans and turns them into something called "the fourth chocolate" (after milk, dark, and white) through a proprietary process. The result is a chocolate with a dusty pink or rose-colored hue. The wafers also boast a fruity, berry-like taste with a smooth and creamy texture. The tiny chocolates are then molded into small, circular pieces that are perfect for melting or turning into a pretty pink fondu.

Better yet, they'll be hitting store shelves just in time for Valentine's Day.


Image Credit: Trader Joe's.
Trend Themes
1. Ruby Cacao - The rise of ruby cacao offers opportunities for creating unique and visually appealing chocolate products.
2. Millennial Pink - The enduring popularity of millennial pink opens up possibilities for incorporating the color into various consumer goods for a trendy appeal.
3. Proprietary Process - Developing proprietary processes for chocolate production can lead to the creation of distinct and innovative flavors and textures.
Industry Implications
1. Chocolate - The chocolate industry can explore the use of ruby cacao for creating new and visually appealing chocolate products.
2. Food and Beverage - The food and beverage industry can incorporate millennial pink into a range of products to cater to the trendy preferences of consumers.
3. Manufacturing - Companies that specialize in chocolate production can invest in developing proprietary processes to create unique and innovative chocolate products.
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