With the debut of Kettle Brand's bold new Wasabi Ranch Krinkle Cut chips, Dorito's ever-popular Cool Ranch flavor may have a new competitor on its hands.
The new Wasabi Ranch Krinkle Cut chips from Kettle Branch are a creative flavor mashup that brings together both cool and spicy ingredients to create "a Japanese inspired, flavorful ridge-cut chip." The spice comes from the addition of wasabi powder, which is then tempered by the cooling sensation of ranch seasoning. Best of all, the chips are made with natural, non-GMO ingredients, and are both gluten-free and kosher-friendly.
With consumers becoming increasingly open to unique and bold flavor combinations, Kettle's new Wasabi Ranch Krinkle Cut chips manage to combine a beloved American condiment with a less familiar Japanese flavor.
Image Credits: Kettle Brand.