Zesty Z's Savory Popcorn Range Introduces the Flavor of Za'atar
Laura McQuarrie — January 31, 2019 — Lifestyle
Zesty Z is a brand that's dedicated to sharing flavorful, healthy and versatile Za'atar, a Mediterranean condiment and spread—in addition to selling this condiment in single-serve packets and jars, Zesty Z is expanding its offerings with a Mediterranean popcorn range.
Traditionally, za'atar, the eastern Mediterranean spice blend is comprised of sumac (a dried red spice), sesame seeds and savory herbs that are common throughout the Middle East like oregano and thyme.
While the flavor and texture of the condiment may be new to some consumers, these popcorn snacks offer a sense of familiarity that makes it easier to expand beyond one's comfort zone. The Mediterranean popcorn is offered in never-before-seen flavors like Feta & Za'atar, Savory Za'atar and Spicy Za'atar,
Traditionally, za'atar, the eastern Mediterranean spice blend is comprised of sumac (a dried red spice), sesame seeds and savory herbs that are common throughout the Middle East like oregano and thyme.
While the flavor and texture of the condiment may be new to some consumers, these popcorn snacks offer a sense of familiarity that makes it easier to expand beyond one's comfort zone. The Mediterranean popcorn is offered in never-before-seen flavors like Feta & Za'atar, Savory Za'atar and Spicy Za'atar,
Trend Themes
1. Mediterranean Popcorn - Opportunity for introducing unique and diverse flavors in the popcorn industry through Mediterranean-inspired seasonings.
2. Za'atar-infused Snacks - Potential for creating a new snacking category by incorporating the aromatic and savory flavors of the Mediterranean spice blend, za'atar.
3. Healthy Flavorful Condiments - Innovation potential for developing and marketing healthy condiments that add delicious and unique tastes to a variety of dishes.
Industry Implications
1. Snack Food Industry - Disruptive opportunity for snack brands to differentiate themselves and attract new consumers by offering unique and globally-inspired flavors, such as Mediterranean popcorn.
2. Condiment Industry - Potential for expanding the condiment market by introducing exotic and versatile condiments, like za'atar, to appeal to health-conscious and adventurous consumers.
3. Popcorn Industry - Opportunity for popcorn producers to tap into the growing demand for gourmet snacks by offering innovative and flavorful popcorn options, like za'atar-infused varieties.
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