The Doritos Towel Bag is Made of Towel Fabric to Clean "Dorito Fingers"
Laura McQuarrie — February 18, 2019 — Marketing
References: doritos & fabnews.live
Snacking on a bag of Doritos creates fingers that are covered in orange-colored chip crumbs—known as "Dorito Fingers"—yet the Doritos Towel Bag aims to solve this problem with the simplest of solutions. The Doritos Towel Bag is simply a reusable snack bag that is made out of towel fabric, creating a convenient place for snackers to wipe their fingers—other than pieces of furniture, clothing or other places.
The Doritos Towel Bag, made out of 100% terry towel cloth, making it a machine washable and sustainable snack bag for small snack portions.
Since this reusable snack bag solves a pain point for gamers, the snack brand collaborated with BUG, the largest gaming retailer in Israel, for an early launch that saw the Doritos Towel Bag sell out in less than 24 hours.
The Doritos Towel Bag, made out of 100% terry towel cloth, making it a machine washable and sustainable snack bag for small snack portions.
Since this reusable snack bag solves a pain point for gamers, the snack brand collaborated with BUG, the largest gaming retailer in Israel, for an early launch that saw the Doritos Towel Bag sell out in less than 24 hours.
Trend Themes
1. Reusable Snack Bags - The development of reusable snack bags made of innovative materials to cater to sustainable snacking habits and to solve common snacking-related inconveniences.
2. Hygienic Snacking - The use of design thinking to address the hygienic concerns of snackers who prefer portable snacks and creating snack bags that provide easy solutions to clean fingers and surfaces.
3. Collaborations for Niche Markets - The strategic collaborations with brands that cater to niche markets, such as gamers, to create innovative products that address their unique inconveniences and preferences.
Industry Implications
1. Food Packaging - Innovation opportunities in creating sustainable and hygienic food packaging made of innovative materials for portable snacks.
2. Gaming Accessories - Innovation opportunities in collaborating with snack brands to create gaming accessories that cater to hygiene and convenience, such as snack bags with built-in finger cleaning solutions.
3. Sustainability - Innovation opportunities in creating sustainable food packaging solutions that are reusable, eco-friendly, and functional like snack bags made of terry towel cloth.
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