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For Valentine's, Hendrick's is Inviting People to "Forget Engraved Jewelry"

 - Feb 14, 2019
References: hypel.ink & thespiritsbusiness
This year, Hendrick's has launched 'A Most Unusual Valentine's' campaign, which is centered on helping people share their love for one another in alternative ways, such as by sharing unconventional cucumber gifts. As part of this campaign, Hendrick's has assembled a series of cucumber bouquets to replace traditional flower arrangements and also etched cucumbers, which invite consumers to "forget engraved jewelry." In collaboration with artists from The Workroom, Hendrick's is offering a personalized cucumber engraving service to assist people in making their bold and most definitely unforgettable declarations of love.

As Hendrick's Gin is infused with cucumber and rose, this offbeat service is a distinctly on-brand way to showcase one of the star ingredients in the product, without relying on rose as a flower that's become synonymous with the romantic occasion.